DETROIT — Toyota Motor Corp. plans to protect the Camry sedan’s position as the top-selling U.S. car, a company sales executive said Thursday.
“I’m very passionate about that,” Bob Carter, senior vice president of the carmaker’s U.S. sales unit, said during an Automotive Press Association event in Detroit.
The mid-size Camry has been the No. 1-selling U.S. car for 11 consecutive years and remains in the top spot through August.
Toyota offered incentives averaging $2,560 for each Camry sold in August, up from $1,879 a year earlier, based on an estimate by Edmunds.com, an auto pricing and data company in Santa Monica, Calif. That was above the industry average for midsize sedans of $2,193, an Edmunds analyst said.