Sunday, Jun 26, 2016
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Automotive

BUSINESS BRIEF

Ford announces price for its Lincoln MKC

DETROIT — Ford Motor Co. said on Monday that its upcoming Lincoln MKC crossover will start at $33,995, thousands of dollars cheaper than competing models, as the No. 2 U.S. automaker attempts to shore up its flagging premium brand.

The 2015 Lincoln MKC, which goes on sale next summer, will have “the most accessible starting price point in the segment," Ford said in a news release.

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