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Published: Monday, 10/10/2011

The jobless moment

Hallmark moments are not what they used to be — not with national unemployment at 9.1 percent. For more than 100 years, the famous family-owned card maker based in Kansas City, Mo., has had a card for life’s triumphs and tribulations. But the bad economy has called for something else: The layoff greeting card.

Some people might may say that bringing Hallmark sentiment to workplace indignity adds insult to injury. Others might become all huffy that Hallmark is profiting on misery. But sympathy cards have long been an accepted item, and losing a job is not as bad as dying — it just might seem that way in the first few days.

Besides, card writers have to stay employed too. And it’s not easy to find the proper words to write in a personal note to someone who has lost their job.

To those who want a newly jobless friend to smile bravely through the tears, a card is now available that — no joke — says: “Don’t think of it as losing your job. Think of it as a time out between stupid bosses.”

According to an Associated Press story, Hallmark says customers suggested the need for a layoff greeting card and they are selling well. That may be the most depressing thing written yet about the state of the economy. But at least a layoff card conveys more sentiment than a pink slip.

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