Campbell to offer 'K-cup' soups for coffee brewers

9/4/2013

NEW YORK — Campbell Soup Co. says it will start offering K-cup soup packs that can be made with the Keurig, Green Mountain’s popular single-serve coffee machines.

The soups will come with K-cup pack of broth that is brewed over a packet of dry pasta and vegetables. Nutrition information wasn’t immediately available, but the companies are calling the soup packs a “snack.”

Campbell and Green Mountain say they’ll launch three varieties next year, including Chicken Broth & Noodle.

Green Mountain Coffee Roasters Inc. CEO Brian Kelley says in a release that the product marked a “first step” beyond beverages for the Keurig system.

Campbell CEO Denise Morrison said the product represented a move into higher-growth areas for the company.