South by Southwest is going Gaga.
Pop music provocateur Lady Gaga will headline snack brand Doritos’ lineup at the music conference and festival in Austin. Her concert at the restaurant and music venue Stubb’s Bar-B-Q on March 13 will mark the ARTPOP singer’s first performance at the annual event.
After Gaga’s performance at Stubb’s, the brand will host the next two nights of music at its 52-foot-tall, 500-person venue made to resemble a giant vending machine. The city of Austin denied a permit for Gaga to play the vending machine stage, citing safety concerns.