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Toledo’s LPGA golf tournament will have a new name when it returns in 2012.
The event, known most recently as the Jamie Farr Owens Corning Classic, presented by Kroger, will be called the Jamie Farr Toledo Classic, presented by Kroger, Owens Corning and O-I.
The tournament, first held in 1984, is on hiatus in 2011 so as to not conflict with the U.S. Senior Open, a men’s major championship which will be held at Inverness Club from July 28-31.
Judd Silverman, founder and director of the Farr, said the tournament has new three-year contracts with both the LPGA and Highland Meadows Golf Club that go into effect starting in 2012.
He said the dates for the 2012 tournament will be Aug. 6-12 and the purse will be $1.3 million. That purse represents an increase of $300,000 from when the Farr was last played in 2010.
Owens-Illinois, Inc. is a long-time tournament sponsor which will have its name included in the event’s title for the first time, according to Silverman.
“O-I has been a great, loyal sponsor since we started out in ‘84,” he said. “They have been Hall-of-Fame sponsors, our top level below a title or presenting sponsor. Thankfully, O-I is willing to step up to the presenting sponsor level and we’re grateful for that financial support.”
As a Hall-of-Fame sponsor in 2010, for example, O-I had its name affiliated with two pro-am tournaments held early in the week prior to the start of the Farr Classic – an off-site event held at Inverness Club and the O-I Celebrity Pro-Am at Highland Meadows.
The two O-I executives who serve on the Farr Classic’s board of directors were both traveling yesterday and unavailable for comment.
The new name will be the fifth under which the tournament has been known.
The Farr Classic had four different names through its first 26 years of existence — Jamie Farr Toledo Classic (1984-96), Jamie Farr Kroger Classic (1997-2000), Jamie Farr Kroger Classic, presented by ALLTEL (2001-03), and the Jamie Farr Owens Corning Classic, presented by Kroger (2004-10).
This summer marks the second time since its debut in 1984 that the Farr has not been played. It was also on hiatus in 1986 when the PGA Championship was staged at Inverness Club.