Budget fashion chain H&M opens U.S. online store

8/1/2013
ASSOCIATED PRESS
WORLDS-LARGEST-H-M

Emily Chittenden shops at the largest H&M store in the world located in the Forum Shops at Caesars in Las Vegas, Nevada.

Bloomberg

STOCKHOLM  — After several delays, Swedish budget fashion chain Hennes & Mauritz AB says it has launched its online sales operations in the United States.

H&M opened its U.S. online store Thursday, saying it will sell everything available in its high street stores.

The online store, which was initially planned to open in 2012, will also feature some exclusive clothes that aren’t available elsewhere and the company’s home decor collection H&M Home.

H&M Home products include towels, bed linens, curtains and other textiles.

Daniel Kulle, U.S. President for H&M, called the launch a “significant milestone” for the company.