VIENNA, Austria -- Red Bull is planning to launch its best-selling energy drink in China after gaining the necessary permissions, and is building an office in Shanghai, Austria's Kronen Zeitung reported.
The newspaper cited the Austrian company - whose activities span extreme sports sponsorship, Formula One motor racing and media - as confirming the move.
“The aim is a selective distribution of Red Bull, limited to urban areas and a target group that knows the brand from abroad. We want to develop a feel for the market and the consumers," Kronen Zeitung quoted the company as saying.
Privately owned Red Bull did not immediately respond to a request from Reuters for comment.
The company, based near Salzburg, sold 5.2 billion cans of its Red Bull energy drink last year and made sales of $6.7 billion.
Guidelines: Please keep your comments smart and civil. Don't attack other readers personally, and keep your language decent. Comments that violate these standards, or our privacy statement or visitor's agreement, are subject to being removed and commenters are subject to being banned. To post comments, you must be a registered user on toledoblade.com. To find out more, please visit the FAQ.