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Published: Wednesday, 10/12/2011

Wal-Mart develops Facebook shopper link

BLADE NEWS SERVICES

BENTONVILLE, Ark. — Wal-Mart Stores Inc. announced a partnership yesterday with Facebook in which the social networking site offers pages specifically tailored for each of the retailer's more than 3,500 locations.

The aim is to allow customers to interact with local stores as well as get information on new products, events, and discount offers.

The partnership, the first of its kind for a merchant, underscores how companies are using Facebook to try to increase sales by responding quickly to shoppers' demands.


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