Samsung unveils smartwatch ahead of rival Apple

9/4/2013

BERLIN  — Samsung has unveiled a highly anticipated digital wristwatch at least weeks ahead of a similar product expected from rival Apple. The so-called smartwatch is what some technology analysts believe could become this year’s must-have holiday gift.

Samsung unveiled the Galaxy Gear today in Berlin ahead of the annual IFA consumer electronics show.

Samsung says the Gear can act as an extension to a smartphone by discreetly alerting users to incoming messages and calls on its display screen, which measures 1.63 inches diagonally.

Users can even make calls, secret agent-style without getting out their phone.

The Gear also sports a basic camera and works with popular social media and fitness apps such as Twitter and RunKeeper.

The Android-powered device starts shipping in most countries Sept. 25 starting at $299.