Facebook testing video advertisements that would show up in its users' news feeds


NEW YORK — Facebook said Tuesday that it’s testing video advertisements that show up in its users’ news feeds, creating another potential source of ad revenue for the social network.

Under the current plan, the advertisements automatically start playing without sound when they appear. Users can click on a video to view it with sound, or scroll past it if they’re not interested.

Facebook said it’s been testing the silent auto-playing videos for video content shared between Facebook users since September, and has since seen a 10 percent increase in the number of videos watched, liked, shared, and commented on.