Article published November 24, 2009
Give Us A Week, and We’ll Tell Nearly Half A Million People How Great You Are
Its a fact: when you advertise in The Blade and on toledoblade.com, you can reach 402,000 readers in a very short amount of time.
And they are the active shoppers you want.
The Blade adult reader profile:
Male 46%, Female 54%
Median age 47
Advanced degree, college degree or some college 56%
Average household income $57,618
The toledoblade.com adult reader profile:
Male 42%, Female 58%
Median age 40
Advanced degree, college degree or some college 68%
Average household income $66,470
The Blade/toledoblade.com reaches:
83% of luxury car owners
75% of people employed in a professional/technical field
75% of people who regularly work out at a health club
74% of those who shopped for sporting goods in the last four weeks
73% of those who golfed three or more times in the past year
72% of those who tended to a lawn or garden in the past year
72% of people planning to buy a new vehicle
71% of those three who plan to buy new furniture in the next 12 months
75% of affluent working women with a household income of $75,000
69% of boat owners
Give us a week. Well give you results.
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