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Tuesday, 11/24/09
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Article published November 24, 2009
Retail advertising
Consumer reach
Total average paid circulation for The Blade - daily 139,346; Sunday 183,945 (Source: ABC Audit Report, printed and released by ABC September 2004)

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  • First day of new width Tuesday, February 24, 2009
    Narrower paper width partially offsets increasing production costs of newsprint, printing plates and ink.

  • Narrower widths are an industry standard. Larger advertisers create ads in standard advertising sizes.

  • Reader friendly format. Classified ads are larger and easier to read.
    National focus groups preferred the narrower width or did not notice the change.

  • Greener edition: A narrower width saves newsprint both at the beginning of the process with fewer trees and at the end of the lifecycle by decreasing landfill waste.
  • Classified and ROP Column widths are now the same allowing advertisers to easily run the same ad in both sections.

  • Tabloids are changing to 6 columns X 9.75” This allows an advertiser to conveniently buy a quarter or half page in our tabs.

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    PDF Files 2009 Retail Rate Card
    PDF Files ABC Newspaper Audit Report [current]

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