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Article published November 23, 2009
Online advertising on toledoblade.com

If you are interested in reaching young, educated, and affluent adults with your advertising message you've come to the right place – toledoblade.com. It's the # 1 read local media website in the Toledo market.

Out of the total local market audience of 463,200 – toledoblade.com reached 118,100 adults age 18 + according to recent studies by The Media Audit.

Designated Market Area [DMA] rank: # 70

Source: Nielsen Media Research, Local Universe Estimates for 2004-2005 Television Season

Metropolitan Statistical Area [MSA] rank: # 69

Source: US Census, Metropolitan Areas Ranked by Population, 2000

Number of unique users per month: 606,556

Source: DoubleClick DART, November 2006

Readership of local media web sites in Lucas, Wood and Fulton counties:


MEDIA CUME PERSONS CUME RATING

TOLEDOBLADE.COM 118,100 25.5
WTOL.COM 91,400 19.7
13ABC.COM 80,900 17.5
NBC24.COM 50,700 10.9
FOXTOLEDO.COM 40,300 8.7
WGTE.ORG 29,200 6.3
TOLEDO.COM 23,200 5.0
TOLEDOCITYPAPER.ORG 10,500 2.3

View toledoblade.com ad samples
Leaderboard

Skyscraper

Medium Rectangle

Rectangle

Bricks

toledoblade.com adult reader demographic profile:

Male – 48.5%, Female – 51.5%
Median age – 37
Advanced degree, college degree, or some college – 71.9%
Average household income – $65,482
Source: The Media Audit, Nov./Dec. 2005

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The Blade
541 N. Superior St.
Toledo, OH 43660
info@toledoblade.com
419-724-6529 phone
419-724-6526 fax

 ATTACHED FILES

PDF Files Digital Media Demographics
PDF Files ABCi Digital Media Audit Report

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