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Tuesday, 11/24/09
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Article published November 24, 2009
Mechanical specifications for print advertising

The information on this page will assist you in developing the creative elements of an ad suitable for publishing in The Blade.
ROP/CLASSIFIED STANDARD PAGE COLUMN WIDTHS
Column Widths Inches (fractions) Inches (decimals) Pica/Points
1 COL 1 9/16 1.5833 9p6/114
2 COL 3 1/4 3.2667 19p7.2/235.2
3 COL 4 15/16 4.95 29p8.4/356.4
4 COL 6 5/8 6.6333 39p9.6/477.6
5 COL 8 5/16 8.3167 49p10.8/598.8
6 COL 10 10 60p0/720
Double Truck 21 21 126p0/1512
Double Truck charged as 13 columns
Full length ads - 21 inches


ROP/CLASSIFIED TABLOID PAGES
Column Widths Inches (fractions) Inches (decimals) Pica/Points
1 COL 1 9/16 1.5833 9p6/114/0
2 COL 3 1/4 3.2667 19p7.2/235.2
3 COL 4 15/16 4.95 29p8.4/356.4
4 COL 6 5/8 6.6333 39p9.6/477.6
5 COL 8 15/16 8.3167 49p10.8/598.8
6 COL 10 10 60p0/720
Double Truck 21 21 126p0/1512
Full length tab ads - 9.75 inches

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