When supplying graphics for ad building, electronic formats such as .jpg, .gif, .tif and .eps are acceptable. Save them in CMYK mode for color, Grayscale for B/W halftones, bitmap for linework. Do not submit RGB, Indexed Color or Duotones. Proper resolution for reproduction is 200 dpi for CMYK or Grayscale, 800 dpi for linework.

All Color ads must be built in or converted to appropriate process color values (CMYK). We do not use Pantone colors.

The use of 3rd party Web sites to transmit electronic ads needs to be discussed and tested well ahead of deadlines.

The use of customer Web or FTP sites to download ads, art, logos etc. also needs to be discussed well ahead of deadlines. Files supplied must be well identified, easily available and match the fax ID transmission.

We strongly encourage customers to submit their first Electronic Ad well before deadline.

UPLOADING YOUR ELECTRONIC FILES

1. Contact your sales rep for a username and password or call 419-724-6230.

2. Go to: http://advertising.toledoblade.com/PublicLogin.asp

3. Enter your username and password and click the "Submit" button.

4. To send a complete ad file (pdf): Click "Upload Your ad".
To send photos, logos, graphical elements, text, etc. for The Blade to use in building an ad: Click "Upload text or graphic files".

5. Completely fill out the form. (Fields marked with a * are required.)

6. In the last field on the form, click the "Browse" button and select the file to be uploaded (file size limit is 10 MB).

7. Finally, click the "Upload File Now!" button to send the file. If you receive an error message, try putting the file to be sent on your desktop, choose the file again by clicking the "Browse" button and resend. (The file may have been buried too deep in your file structure.)

8. You will receive an "Ad Received" confirmation number and an e-mail confirmation.

9. Any problems or questions, please contact your Advertising Representative.


ADDITIONAL SPECS

The Toledo Blade uses the Flexographic Printing Process

Expect approx 4% color loss in hilites
Expect approx 20% gain in shadow areas

Black & White halftone specifications:
4% hilite dot in areas that you want to hold

Catch lights and unimportant areas can drop out (3% or less)

80-85% shadow dot to hold shadow detail

Lighten mid-tones moderately


Color Sep specs for the Blade:
CYAN 4% hilite 60% shadow in blk areas
MAG 3% hilite 55% shadow in blk areas
YELO 3% hilite 55% shadow in blk areas
BLK 0% hilite 50% shadow ghost black medium UCR

Lighten midtones moderately

Max color laydown 220% in large black areas, small areas can be more.

Use a moderate amount of unsharp masking. Be careful with USM on people's faces.

Remember that the computer screen is not the finished product.

Build a track record from each print job. Compare your computer screen to the reproduction and adjust accordingly on the next submission.