Taco Bell ad campaign takes shot at lawsuit

4/21/2011

LOUISVILLE — Taco Bell took a parting shot Wednesday at the law firm that questioned the beef content of the filling in the chain’s tacos and burritos.

In full-page ads in the Wall Street Journal, New York Times, and USA Today as well as in publications in Chicago, Los Angeles, and Alabama, home of the law firm that sued Taco Bell, the company asks: “Would it kill you to say you’re sorry?”

The law firm dropped the suit this week after, it said, Taco Bell made changes to its marketing and product disclosure. Not so, the chain insisted.