Saturday, Dec 10, 2016
One of America's Great Newspapers ~ Toledo, Ohio

Business

Disney says electronic wristbands are a hit

Electronic wristbands tested at Walt Disney Co.’s Florida resort succeeded in boosting spending by guests, parks division Chairman Thomas Staggs said.

The bands serve as admission tickets, hotel room keys, and credit cards.

They were tested by 1,000 people at Walt Disney World in Florida, Mr. Staggs said in an interview at Allen & Co.’s annual conference in Sun Valley, Idaho, without offering details. Guests spent more on average in part because they had fun with the technology, he said.

The wristbands help with crowd control, reducing the time guest spend in lines by allowing them to book rides and restaurants in advance. They can also schedule special meet-and-greets with characters like Goofy.

Click to comment

Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem?

Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet.

Copyright © 2015 Toledo Blade

To Top

Fetching stories…