Friday, February 12, 2016
Current Weather
Loading Current Weather....
Published: Saturday, 7/13/2013 - Updated: 2 years ago

Disney says electronic wristbands are a hit


Electronic wristbands tested at Walt Disney Co.’s Florida resort succeeded in boosting spending by guests, parks division Chairman Thomas Staggs said.

The bands serve as admission tickets, hotel room keys, and credit cards.

They were tested by 1,000 people at Walt Disney World in Florida, Mr. Staggs said in an interview at Allen & Co.’s annual conference in Sun Valley, Idaho, without offering details. Guests spent more on average in part because they had fun with the technology, he said.

The wristbands help with crowd control, reducing the time guest spend in lines by allowing them to book rides and restaurants in advance. They can also schedule special meet-and-greets with characters like Goofy.

Recommended for You

Guidelines: Please keep your comments smart and civil. Don't attack other readers personally, and keep your language decent. If a comment violates these standards or our privacy statement or visitor's agreement, click the "X" in the upper right corner of the comment box to report abuse. To post comments, you must be a Facebook member. To find out more, please visit the FAQ.