LOUISVILLE, Ky. — One of the world’s most famous whiskey-makers is getting a $100 million shot in the arm.
The parent company of Jack Daniel’s announced a $100 million-plus expansion of its Tennessee distillery today. The investment by Louisville, Ky.-based Brown-Forman Corp. is the largest single production expansion in the 147-year history of Jack Daniel’s. It will add stills and barrel warehouses and about 90 jobs at the Jack Daniel Distillery in Lynchburg, Tenn.
Expansion work will begin this fall and is expected to wrap up within two years.
Overseas demand for American whiskey and bourbon is booming. Jack Daniel’s sales have soared in the past decade as the venerable brand spreads to more countries.