Apple outpaces Android with mobile shoppers


Here’s one category where Android is no match for Apple: mobile shopping.

On Christmas, Apple’s iOS devices were used to make 23 percent of all ecommerce orders, according to a report from IBM. Phones and tablets running Google’s Android, meanwhile, only accounted for 4.6 percent. IOS customers spent $93.94 per order, almost twice the amount of the average Android shopper.

Mobile devices in general have emerged as a more common way to buy things online, gaining ground on personal computers. They were used for nearly 29 percent of online sales, up 40 percent from 2012, IBM found. Smart phones were more popular for browsing, while consumers spent more money when using tablets.