BUSINESS BRIEF

Toyota reduces Prius
 plug-in price by $2,100

10/9/2013

DETROIT — Toyota is lowering the price of the Prius plug-in hybrid.

The 2014 plug-in Prius will start at $30,800, which is $2,100 less than the 2013 model.

The new pricing makes the plug-in Prius about $4,000 less than a Chevrolet Volt. Ford hasn’t released pricing on the 2014 C-Max Energi, a close competitor of the Prius plug-in.

A plug-in Prius costs about $5,000 more than a regular one.