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BELMAR, N.J. — Good weather and greater awareness that the Jersey shore has made huge strides in recovering from Superstorm Sandy helped make the second summer after the storm better than the first one, many merchants and elected officials say.
Some business owners report profits up 20 to 30 percent this summer compared with last year’s, when the shore was still in the early stages of recovering from the devastating October, 2012, storm.
“This summer was great,” said Matt Riccelli, who manages Gee Gee’s restaurants on the Manasquan beachfront.
Mr. Riccelli said his business was up 20 percent this summer from last, when it was still rebuilding and the beach was much narrower before an offseason replenishment project. Weekend weather was mostly sunny. But he and many others said the biggest factor was getting past the images of Sandy’s destruction.
Summer rentals bounced back strongly. Jerry Bennett, a real estate agent with Seashore Agency in Ship Bottom, said his business increased by 30 percent on Long Beach Island.
Dan MacElrevey said rentals at the six motels he manages in the Wildwoods, three beach communities at the southern tip of the state, were up by 8 percent in July and August.