Wonder bread returning to shelves under new owner after Hostess bankruptcy

9/23/2013

NEW YORK — Wonder bread is back almost a year after it vanished from shelves.

Flowers Foods Inc., which bought Wonder from the now-defunct Hostess Brands, says the bread started returning to supermarket shelves today.

The company, which also makes Tastykake and Nature’s Own bread, snapped up five bread brands after Hostess went out of business late last year. The $355 million deal included Butternut, Home Pride and Merita, which are all returning to shelves along with Wonder.

Keith Aldredge, vice president of marketing at Flowers Foods, says the company is still deciding the fate of the Nature’s Pride bread brand.

Flower Foods bought the former Wonder Bread bakery in Northwood from Hostess earlier this year.

A Flower Foods spokesman told The Blade last month that when Wonder Bread returned, it would be made at Flower Foods' existing bakeries.

He said the bakeries purchased from Hostess likely would be reactivated only if demand warranted and some of the 20 facilities might never reopen and could be sold.