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Published: 1/4/2014 - Updated: 3 months ago

BUSINESS BRIEF

Pepsico beginning ad blitz for Super Bowl

BLADE NEWS SERVICES

NEW YORK — The Super Bowl is still about a month away, but the ad blitzes are already beginning.

Pepsico already is beginning to promote the halftime show it is sponsoring, in a TV ad airing today.

The commercial is part of a larger campaign by the beverage giant aimed at driving awareness for the show during the 48th annual big game on Fox on Feb. 2, featuring singer Bruno Mars. Over the next few weeks advertisers will start to give more hints about their plans for the big game, taking place at MetLife Stadium in New Jersey.



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