BUSINESS BRIEF

P&G toothpaste line adds chocolate flavor

1/28/2014

NEW YORK — Mint chocolate toothpaste?

Procter & Gamble Co. said Tuesday it is launching a line of Crest toothpastes called “Be,”featuring nontraditional flavors including Mint Chocolate Trek, Vanilla Mint Spark, and Lime Spearmint Zest.

Procter & Gamble is looking to spur growth in developed markets such as the United States.