Longtime Michigan athletic department employee dies

7/22/2014

ANN ARBOR – Jim Schneider, who worked with the Michigan athletic department for 30 years in public and media relations, died Monday.

Schneider spent 30 years as a member of the communications team at Michigan, working with the football, baseball and ice hockey programs before he retired prior to the 2007-08 academic year. He worked 18 years with the football team after spending the previous 12 years handling all aspects of media relations for the hockey program.

Schneider worked with the Wolverine baseball program for 29 seasons. He was honored for his dedication to the athletic department in 2001, becoming an Honorary ‘M’ Man. Schneider served as color analyst on Michigan baseball and hockey radio broadcasts for many years. He also served as the information director for the Central Collegiate Hockey Association from 1972-84. He was a long-standing member of the College Sports Information Directors of America (CoSIDA).

A native of East Hampton, N.Y., Schneider was a 1974 graduate of Bowling Green State University, where he majored in journalism. While at BGSU, he worked with the Falcons sports information staff. Schnedier spent three years as a reporter at the Daily Sentinel-Tribune in Bowling Green until he was named UM’s assistant sports information director in 1978.

Funeral arrangements are pending, per a release today from the Michigan athletic department.