Global marketing chief resigns from GM

7/31/2012

DETROIT -- General Motors Co. says that its global chief marketing officer, Joel Ewanick, has resigned.

GM, which is to report second-quarter earnings Thursday, said Sunday that Mr. Ewanick, 52, elected to resign and his decision is effective immediately. He joined the company in 2010 to oversee marketing for the company’s North American unit and was promoted within months to head its global marketing business.

He was at the helm for the launch of the “Chevy Runs Deep” campaign, which failed to resonate with consumers. He also was head of marketing when it made several surprising changes to its advertising approach.