Study finds retail gains from fans on Facebook

6/13/2012

NEW YORK -- A study from Internet research firm comScore released Tuesday found that people who were fans of Starbucks Corp. and Target Corp., who hit a "like" button for a brand's Facebook page and received updates about that brand mixed in with content shared by their friends, were more likely to buy something from the retailers than those who were not fans.

The report was partly commissioned by Facebook Inc., a client of comScore's, and was based on a panel who agreed to participate in the study.