Wendy s to drop ads with men in pigtails

1/29/2008

COLUMBUS Wendy s International Inc. will scrap its eight-month old advertising campaign, much of it built on young men wearing red wigs with braided pigtails, the nation s third-largest hamburger chain announced yesterday.

The campaign was the latest of several that Wendy s has tried since the 2002 death of founder Dave Thomas, who appeared in more than 800 ads over 12 years.