Ticketmaster, Priceline.com form partnership
7/9/2009WEST HOLLYWOOD, Calif. Ticketmaster and Priceline.com Inc. said Thursday that they will team up in order to give the ticket seller s online customers access to various travel services.
Terms were not disclosed.
The exclusive partnership allows Ticketmaster, a unit of Ticketmaster Entertainment Inc., to provide customers various hotel, airline and rental car offers from Priceline.com.
The collaboration essentially gives the approximately 20 percent to 30 percent of Ticketmaster s online customers that travel to events out of town a one-stop shopping experience as they can buy tickets to an event and plan their travel arrangements on one Web site.
Ticketmaster will have links and offers from Priceline on its Web site, such as Name Your Own Price hotel rooms, rental cars and airline tickets. It will also offer published-price travel services with comparision charts, maps, city attractions and hotel and restaurant reviews.
Ticketmaster Entertainment, which also houses Front Line Management Group, plans to combine with concert promoter Live Nation Inc.