Local company wins award for Promedica cancer ads


An advertising campaign for ProMedica by Toledo marketing firm Hart has been nationally recognized by the Cancer Awareness Advertising Awards Program.

Hart’s campaign, “I Will Not Let Cancer Define Me,” won bronze in the 2012 total advertising campaigns category.

“This campaign has special meaning for our team because of the personal relationships we all developed with those who were featured in this campaign — the patients,” said Mike Hart, president and chief executive officer.