NEW YORK — Zipcar Inc., the car-sharing company that rents rides for as little as an hour, is expected to get a warm reception from Wall Street for its planned initial public offering this week.
Its supporters think skyrocketing gas prices will make car sharing more popular. They praise Zipcar’s technological savvy and its plans for overseas expansion. Zipcar is “one of the long-awaited hot tickets in the IPO valley,” said John Fitzgibbon, founder of IPOscoop.com.
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