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Published: Wednesday, 10/5/2011

White passes silver as world’s most popular car color

ASSOCIATED PRESS

DETROIT — White has passed silver as the world’s most popular car color, according to an annual survey by paint maker PPG Industries.

Silver spent a decade on top before this year. But PPG says 21 percent of vehicles built in the 2011 model year were white. Black and silver tied for second at 20 percent each.

White was the top color in North America. Black was first in Europe and silver was the most popular in Asia.

PPG Industries Inc. is also offering colors for future cars.

Those colors include Pot O’ Gold, a light green with a hint of gold; White Nougat, a creamy, sparkly white; and Grape Spritz, a blue fused with purple.

PPG forecasts color trends based on fashion, interior design and other factors.



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