DETROIT — General Motors Co. has promoted veteran executive Alan Batey to the new position of global head of the Chevrolet brand, which accounts for more than half of the company’s worldwide sales.
Mr. Batey also will keep much of his current position, staying on as head of U.S. sales, service, and marketing for Chevy, Buick, and GMC. He had been head of U.S. sales and interim chief marketing officer.
Mr. Batey started with GM in 1979 as a mechanical engineering apprentice with the Vauxhall brand in England.
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