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Published: Tuesday, 10/22/2013

White replaces silver as favorite car color

But dark grays and browns are gaining

ASSOCIATED PRESS

TROY, Mich.  — Move over, silver.

After more than a decade as the world’s favorite car color, silver is falling in popularity to white. PPG Industries, the leading supplier of automotive paints, says 25 percent of the vehicles it supplied in the 2013 model year were white. Silver and black tied for second, with 18 percent each.

Apple Inc., with its white stores and slim white gadgets, made white a high-tech color. The variety of whites — from flat shades to creamy pearls — is also contributing, says Jane Harrington, PPG’s manager of automotive color styling.

Harrington says automakers are currently scouting colors for the 2016 and 2017 model years. She predicts jewel-like colors such as rich greens and deep purples will be popular. Grays and browns are also gaining.



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