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NEW YORK — With a near record-setting investment announced last week, the ride-sharing service Uber is the hottest, most valuable technology startup on the planet. It is also one of the most controversial.
The company, which has been the target of protests across Europe this week, has been accused of a reckless attitude toward safety, of price-gouging its customers, of putting cabbies out of work, and of evading regulation. And it has been called trivial. In the New Yorker last year, George Packer huffed that Uber typified Silicon Valley’s newfound focus on “solving all the problems of being 20 years old, with cash on hand.”
It is hard to say whether Uber is worth the $17 billion its investors believe it to be; like any startup, it has the possibility to fail. But for all its flaws, Uber is anything but trivial. It could well transform transportation the way Amazon has altered shopping — by using slick, user-friendly software and mountains of data to reshape a market, ultimately making many modes of urban transportation cheaper, more flexible, and more widely accessible to people across the income spectrum.
Uber could pull this off by accomplishing something that has long been seen as a pipe dream among transportation scholars: It has the potential to decrease private car ownership.
Uber began providing service in Toledo on Friday. People who want a taxi-like ride through the service need to download the Uber app on their mobile device, and then submit a request for a ride.
Uber is providing free rides through June 26. A similar service called Lyft began in Toledo in April.
In its established markets, like San Francisco, using Uber every day is arguably cheaper than owning a private car. Uber says that despite dust-ups about “surge pricing” at busy times, its cheapest service, UberX, is usually 30 percent less expensive than taxis.
Now that Uber, Lyft, and other rivals are embroiled in a vicious match for dominance across the globe, ride-sharing prices overall are sure to plummet. The competition is likely to result in more areas of the country in which ride-sharing becomes cheaper and more convenient than owning a car, a shift that could profoundly alter how people navigate U.S. cities.
Over the next few years, if Uber and other such services do reduce the need for private vehicle ownership, they could help lower the cost of living in urban areas, reduce the environmental toll exacted by privately owned automobiles, and reallocate space now being wasted on parking lots to more valuable uses, like housing.
In other words, if Uber and its ride-sharing competitors succeed, it wouldn’t be a stretch to see many small and midsize cities become transportation nirvanas on the order of Manhattan — places where forgoing car ownership isn’t just an outre lifestyle choice, but the preferred way to live.
“In many cities and even suburbs, it’s becoming much easier to organize your life car-free or car-lite,” said David A. King, an assistant professor of urban planning at Columbia University who studies technology and transportation. By car-lite, Mr. King means that instead of having one car for every driver, households can increasingly get by with owning just a single vehicle, thanks in part to tech-enabled services like Uber.
Scholars are beginning to study whether the ride-sharing industry will encourage us to give up our cars, but results from some related studies are interesting.
Susan Shaheen, co-director of the Transportation Sustainability Research Center at the University of California, Berkeley, has found that car-sharing services like Zipcar and bike-sharing services have led to a significant net reduction of car ownership among users. While she is beginning a study into whether Uber-like services have the same effect, she said it was plausible to guess that they would also reduce levels of car ownership.
To see why Uber and its ilk could prompt many of us to give up our cars, it helps to understand the role that taxis play in urban transport. Taxis and other car services are usually seen as the province of the rich, but that’s only partly true, studies show.
The richest Americans do use taxis more often than middle-class Americans, but so do the poorest Americans, who rely heavily on taxis for trips that aren’t practical through public transportation — shopping trips that involve heavy parcels that wouldn’t be convenient to take on the bus, or a ride back home after a medical procedure.
And though you may think of taxis as a competitor to subways and buses, several studies have found just the opposite.
In one recent study based on GPS data from New York City cabs, Mr. King and his colleagues found that many taxi trips are “multimodal,” meaning that riders mix taxis with other forms of transportation.
There’s only one problem with taxis: In most U.S. cities, Mr. King found, there just aren’t enough of them. Taxi service is generally capped by regulation, and in many cities the number of taxis has not been increased substantially in decades, despite a vast increase in the number of miles people travel. In some places this has led to poor service: In the San Francisco survey, for instance, one out of four residents rated the city’s taxi service as “terrible.”
Ride-sharing services solve this problem. First, they substantially increase the supply of for-hire vehicles on the road, which puts downward pressure on prices. Critics say Uber and other services do this by essentially evading regulations that cap taxis. This has led to intense skirmishes with regulators and questions over who has oversight to maintain the safety of the blossoming new industry.
These questions are likely to be worked out as these services mature; like most new technologies, this one too will attract increased legal oversight and a gradual regulation of the business.
But Uber has done more than increase the supply of cars in the taxi market. Thanks to technology, it also improved their utility and efficiency. By monitoring ridership, Uber can smartly allocate cars in places of high demand, and by connecting with users’ phones, it has automated the paying process.
When you’re done with an Uber ride, you just leave the car; there’s no fiddling with a credit card and no tipping. Even better, there’s no parking.
Compared with that kind of convenience, a car that you own — which you have to park, fill up, fix, insure, clean, and pay for whether you use it or not — begins to seem like kind of a drag.
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