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Published: Tuesday, 8/10/2010

Pop-Tarts take the big stage

"...as human beings we are capable of making sense of situations based on the thinnest slice of experience."

Malcolm Gladwell, author of Blink and The Tipping Point.

FROSTED OR UNFROSTED?: Specialty stores devoted to snack foods have gained a new member as Pop-Tarts have outgrown the box and opened Pop-Tart World in Times Square Tuesday. Pop-Tart World joins the Hershey store and M&M's World in bringing popular junk food, and of course any conceivable merchandise, to the streets of New York. I never thought Pop-Tarts were enough of a pop culture phenomenon to deserve their own store, which includes a Pop-Tart snack bar, but next time I'm in New York I'll have give the store's Pop-Tart sushi a try. AG

AG

Rod Lockwood


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