Loading…
Saturday, September 20, 2014
Current Weather
Loading Current Weather....
HomeA&ECulture
Published: Wednesday, 8/1/2012

Snoop Dogg becomes Snoop Lion

LOS ANGELES TIMES
Snoop Dog blows up an armored truck to commemorate the 10 millionth visitor to Zynga's  Mafia Wars: Las Vegas. Snoop Dog blows up an armored truck to commemorate the 10 millionth visitor to Zynga's Mafia Wars: Las Vegas.
ASSOCIATED PRESS Enlarge

LOS ANGELES--The Long Beach, Calif., rapper Snoop Dogg has several iconic traits a laid-back and menacing flow, evocatively violent lyrics and a deep affection for cannabis sativa among them. Hell get to keep at least one of those interests in his new incarnation as Snoop Lion, an alias gleaned from a new interest in Rastafarianism and a hard pivot to traditional reggae music.

The identity change, which he first announced last week, is surprising but not unprecedented in contemporary hip-hop (Nas recorded a collaborative album of reggae-infused tunes with Damian Marley). But it is a major re-imagining of the music and image of the man born Calvin Broadus.

A forthcoming album of straightforward reggae, Reincarnated, is due soon on Vice Records, and features production by noted Jamaica-philes Major Lazer. A documentary film of the same title, about the trip to Jamaica that spurred Snoops new spirituality, will debut at the Toronto Film Festival in September.

Snoop has been wearing Ethiopian-themed clothes at recent concerts, including his headlining Coachella appearance, and the documentary suggests its the start of a real and profound new path for Snoop. In the trailer, he implies that the identity of Snoop Dogg is truly over.

In a statement, he described the change as a spiritual awakening. I wanted to bury Snoop Dogg and become Snoop Lion, but I didnt know that until I went to the temple and received the name Snoop Lion from the Nyabingi priest, said Snoop. From that moment on, I started to understand why I was there and was able to create something magical in this (Reincarnated) project ... something I havent done before in my career.



Guidelines: Please keep your comments smart and civil. Don't attack other readers personally, and keep your language decent. If a comment violates these standards or our privacy statement or visitor's agreement, click the "X" in the upper right corner of the comment box to report abuse. To post comments, you must be a Facebook member. To find out more, please visit the FAQ.