Tuesday, May 22, 2018
One of America's Great Newspapers ~ Toledo, Ohio


The real thing

Coca-Cola became one of the world’s biggest companies by selling sugary drinks with empty calories. As its bottom line grew, so did customers’ waistlines.

A can of Coke has 140 calories. Because people who love Coke can be counted on to drink more than one can a day, it isn’t hard to infer its contribution to the nation’s obesity epidemic.

Coca-Cola surely isn’t the sole reason Americans are overweight. Still, the product’s marketers are rolling out a slick ad campaign to respond to criticism from nutritionists and others.

The ads, which launched on cable TV this week, encourage exercise and consumption of the company’s lower-calorie drinks as options to traditional Coke. By encouraging moderation, the company hopes to be seen as a partner in solving America’s weight problem.

At the same time, though, Coca-Cola continues to advertise its flagship product aggressively. It spends $1 billion a year on its global ad campaigns. So while one hand is raised in caution to Americans, proposing healthy habits — the other hand is offering an ice-cold, 140-calorie Coke.

Click to comment

Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem?

Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet.

Copyright © 2018 Toledo Blade

To Top

Fetching stories…