Loading…
Friday, September 19, 2014
Current Weather
Loading Current Weather....
HomeA&EFood
Published: Saturday, 1/4/2014

No Coke, Pepsi! Ohio-based restaurant chain Frisch's switching soft drink brands

ASSOCIATED PRESS

CINCINNATI — Big Boy is switching soft drinks.

Cincinnati-based Frisch’s Restaurants is going to offer Pepsi and Dr. Pepper, after five decades of Coca-Cola products. All 96 company-owned Frisch’s Big Boy restaurants and 24 franchised eateries are converting over the month. The regional chain has restaurants around Ohio, Kentucky and Indiana.

The Cincinnati Enquirer reports that the publicly traded company decided to make the change as a new contract came up. Marketing vice president Karen Maier says the new contract is for seven years.

She says Frisch’s knows that generations of its customers have enjoyed cherry or vanilla Cokes, but says the company found that Pepsi versions were popular at a Toledo franchisee’s restaurant.



Guidelines: Please keep your comments smart and civil. Don't attack other readers personally, and keep your language decent. If a comment violates these standards or our privacy statement or visitor's agreement, click the "X" in the upper right corner of the comment box to report abuse. To post comments, you must be a Facebook member. To find out more, please visit the FAQ.

Related stories