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Published: Sunday, 6/28/2009

TV pitchman Billy Mays found dead at Florida home

ASSOCIATED PRESS
Pitchman Billy Mays was a native of McKees Rocks, Pa. Pitchman Billy Mays was a native of McKees Rocks, Pa.
CHRIS O'MEARA / AP Enlarge

TAMPA Billy Mays, the burly, bearded television pitchman whose boisterous hawking of products such as Orange Glo and OxiClean made him a pop-culture icon, has died. He was 50.

Tampa police said Mr. Mays wife found him unresponsive Sunday morning. A fire rescue crew pronounced him dead at 7:45 a.m. It was not immediately clear how he died. He said he was hit on the head when an airplane he was on made a rough landing Saturday, and his wife, Deborah Mays, told investigators he didn t feel well before he went to bed about 10 p.m. that night.

There were no signs of a break-in at the home, and investigators do not suspect foul play, said Lt. Brian Dugan of the Tampa Police Department, who wouldn t answer questions about how Mr. Mays body was found because of the ongoing investigation. The coroner s office expects to have an autopsy done by Monday afternoon.

Although Billy lived a public life, we don t anticipate making any public statements over the next couple of days, Deborah Mays said in a statement Sunday. Our family asks that you respect our privacy during these difficult times.

U.S. Airways confirmed that Mr. Mays was among the passengers on a flight that made a rough landing on Saturday afternoon at Tampa International Airport, leaving debris on the runway after apparently blowing its front tires.

Tampa Bay s Fox television affiliate interviewed Mr. Mays afterward.

All of a sudden as we hit you know it was just the hardest hit, all the things from the ceiling started dropping, MyFox Tampa Bay quoted him as saying. It hit me on the head, but I got a hard head.

Tampa police spokesman Laura McElroy said linking Mr. Mays death to the landing would purely be speculation. She said Mr. Mays family members didn t report any health issues with the pitchman, but said he was due to have hip replacement surgery in the coming weeks.

Laura Brown, spokesman for the Federal Aviation Administration, said she did not know if Mr. Mays was wearing his seat belt on the flight because the FAA is not investigating his death.

U.S. Airways spokesman Jim Olson said there were no reports of serious injury linked to the landing.

If local authorities have any questions for us about yesterday s flight, we ll cooperate fully with them, he said.

Born William Mays in McKees Rocks, Pa., on July 20, 1958, Mr. Mays developed his style demonstrating knives, mops and other As Seen on TV gadgets on Atlantic City s boardwalk. For years he worked as a hired gun on the state fair and home show circuits, attracting crowds with his booming voice and genial manner.

AJ Khubani, founder and CEO of As Seen on TV, said he first met Mr. Mays in the early 1990s when Mr. Mays was still pitching one of his early products, the Shammy absorbent cloth, at a trade fair.

He said he most recently worked with Mr. Mays on the reality TV show Pitchmen on the Discovery Channel, which follows Mr. Mays and Anthony Sullivan in their marketing jobs.

His innovative role and impact on the growth and wide acceptance of direct response television cannot be overestimated or easily replaced; he was truly one of a kind, Mr. Khubani said of Mr. Mays in a statement.

After meeting Orange Glo International founder Max Appel at a home show in Pittsburgh in the mid-1990s, Mr. Mays was recruited to demonstrate the environmentally friendly line of cleaning products on the St. Petersburg-based Home Shopping Network.

Commercials and informercials followed, anchored by the high-energy Mr. Mays showing how it s done while tossing out kitschy phrases like, Long live your laundry!

Sarah Ellerstein worked closely with Mr. Mays when she was a buyer for the Home Shopping Network in the 1990s, and he was pitching Orange Glo products.

Billy was such a sweet guy, very lovable, very nice, always smiling, just a great, great guy, she said, adding that Mays met his future wife at the network.

Everybody thinks because he s loud and boisterous on the air that that s the way he is, but I always found him to be a quiet, down-to-earth person.

His ubiquitousness and thumbs-up, in-your-face pitches won Mr. Mays plenty of fans for his commercials on a wide variety of products. People lined up at his personal appearances for autographed color glossies, and strangers stopped him in airports to chat about the products.

I enjoy what I do, Mr. Mays told the Associated Press in a 2002 interview. I think it shows.

Mr. Mays liked to tell the story of giving bottles of OxiClean to the 300 guests at his wedding, and doing his ad spiel ( powered by the air we breathe! ) on the dance floor at the reception. Visitors to his house typically got bottles of cleaner and housekeeping tips.

As part of Pitchmen, Mr. Mays and Mr. Sullivan showed viewers new gadgets such as the Impact Gel shoe insert; the Tool Band-it, a magnetized armband that holds tools; and the Soft Buns portable seat cushion.

One of the things that we hope to do with Pitchmen is to give people an appreciation of what we do, Mr. Mays told the Tampa Tribune in an April interview. I don t take on a product unless I believe in it. I use everything that I sell.

His former wife, Dolores Dee Dee Mays, of McKees Rocks, Pa., recalled that the first product he sold was the Wash-matik, a device for pumping water from a bucket to wash cars.

I knew him since he was 15, and I always knew he had it in him, she said of Mr. Mays success. He ll live on forever because he always had the biggest heart in the world. He loved his friends and family and would do anything for them. He was a generous soul and a great father.



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