Loading…
Friday, November 28, 2014
Current Weather
Loading Current Weather....
Published: Friday, 9/2/2005

Wilkowski calls for new leadership in mayoral TV ad

BY JIM TANKERSLEY
BLADE POLITICAL WRITER

Introduce, then attack.

That's Keith Wilkowski's strategy in his first television commercial of the Toledo mayor's race, a smile-and-snarl rip on Mayor Jack Ford and former mayor Carty Finkbeiner, which will air on broadcast and cable stations starting today.

The 30-second spot is the first step in a campaign that includes direct mail and another planned television ad Mr. Wilkowski hopes will propel him through the Sept. 13 primary and into the Nov. 8 runoff.

It cites job and population losses, flashes pictures of Mr. Ford and Mr. Finkbeiner, and declares in bright type, "We need new leadership."

A recent Zogby International poll showed Mr. Wilkowski, a lawyer and former county commissioner, fourth among the four major candidates, jostling with Mr. Ford and city Councilman Rob Ludeman for the No. 2 spot. Mr. Finkbeiner held a large lead.

Mr. Wilkowski said this week he'll spend $90,000 on television time before the primary to play catch-up. His initial ad and accompanying mail promote Mr. Wilkowski as the new leader Toledo needs to pull through tough economic times.

The television ads repeat his name often, a nod to the poll's finding that nearly half of likely Toledo voters don't know him.

The TV spot opens with a smiling Mr. Wilkowski introducing himself. It switches quickly to what appears to be a vacant warehouse with the words "12,600 lost jobs" superimposed over it.

It cuts again to flash the figure "17,467 lost residents" over a shabby-looking house. Then it shows black-and-white photos of Mr. Ford and Mr. Finkbeiner, who was mayor from 1994 to 2002.

"After 12 years with Finkbeiner and Ford," Mr. Wilkowski says in a voice-over, "we're still not ready for tomorrow's jobs. We need new leadership."

It ends with Mr. Wilkowski telling the camera, "We can get the economy moving again."

The mail piece includes a 10-point plan for the city on one side and a picture of the Owens-Illinois headquarters building, whose workers will soon relocate to Perrysburg, on the other.

"In 12 dismal Ford-Finkbeiner years," it says at the top, "we've lost ground."

Mr. Wilkowski financed the advertisements in part with $40,000 he loaned his campaign last month.



Guidelines: Please keep your comments smart and civil. Don't attack other readers personally, and keep your language decent. If a comment violates these standards or our privacy statement or visitor's agreement, click the "X" in the upper right corner of the comment box to report abuse. To post comments, you must be a Facebook member. To find out more, please visit the FAQ.