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Published: Friday, 10/11/2013

Hershey to debut its 1st candy brand in decades

NEW YORK — The Hershey Co. is launching a candy brand, its first in 30 years, a soft caramel creme line called Lancaster. And for the first time, it is taking a double-barreled approach, debuting the candy in the United States and China at once.

The move comes as China becomes more of a focus for U.S.-based consumer-goods firms seeking to offset slower growth in developed markets such as North America.

The Lancaster name stems from founder Milton Hershey’s first candy company, the Lancaster Caramel Co., founded in 1886.

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