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Published: 4/12/2013 - Updated: 1 year ago

Facebook’s Home: Not an app, not quite a phone

Android land grab is impressive, unnecessary

BY DAVID POGUE
NEW YORK TIMES
The Home app replaces a cell phone’s lock screen and home screen with Facebook updates and, soon, advertising. The Home app replaces a cell phone’s lock screen and home screen with Facebook updates and, soon, advertising.
GETTY IMAGES Enlarge

Facebook, man. Unbelievable. Second-most-visited Web site in the world. Frequented monthly by one-sixth of the Earth’s population. Primary news source for half of the United States’ young people.

So vast and powerful is Facebook that it didn’t seem implausible when the rumors began: Facebook was about to introduce its own cell phone.

The rumors were wrong. The new “Facebook phone” isn’t a phone. Instead, it’s a set of apps for phones running the Android operating system. You can download them from the Google app store onto certain phones from HTC (One, One X) and Samsung (Galaxy SIII, S4, Note II). More Android models will be compatible in the coming months, Facebook says. These apps also come preinstalled on the new HTC First.

This software suite, called Home, replaces the standard home screen and lock screen of the phone. In their places, what you see is a slowly scrolling parade of full-screen photos from your Facebook news feed. Text-only posts appear, too, using your friend’s primary profile picture (cover photo) as the photographic background.

The company says that at the moment, the Cover Feed — this parade of images on your lock screen and home screen — represents only about 80 percent of what you would see on the actual Facebook Web site.

What’s missing? Video posts and ads. Both, Facebook says, are coming soon. Yes, you read that right: The latest billboard for advertising is your own cell phone’s home screen. Are you ready for this?

You can have all kinds of fun on the Cover Feed. If the stately scrolling is too slow for your tastes, you can flick to the next photo, and the next, and the next. You can double-tap the screen to “like” a post. You can hold a finger down on the screen to see the entire photo, smaller; big parts of it are generally chopped off in the process of enlarging it to fill the phone’s screen. And you can tap a tiny speech-balloon icon to read people’s comments, or to leave one of your own.

Facebook correctly points out that this sort of newsfeed screen saver is an excellent time killer when you’re standing in line or waiting for someone. At the same time, the Home software replaces the home and lock screens that Google or your phone maker designed. Unfortunately, you lose some good features in the process.

For example, for most people, the entire purpose of a home screen is displaying app icons. But there are no icons on Facebook’s home screens; Facebook thinks you’d rather use that space for reading Facebook updates.

The only icon that appears is your own profile photo. You can drag it to the left to open the Facebook Messaging app, to the right to open the last open app — or upward to open a grid of app icons on a gray background. Ah, here are the apps. But it’s awfully sparse; where are the rest?

They’re on a screen off to the left. Swipe your finger to see, on a black background, the usual Android “all apps” screen. From here, you can hold your finger down on a particular app’s icon to install it onto the gray-background launcher screen, which can have multiple pages.

If it sounds confusing, that’s because it is. In removing the app-launching function from the Home screen, Facebook has wound up having to reinvent the way you open programs on your phone, and the result feels like a hack. The black-background screen to the left lists all of your apps, and scrolls vertically; the nearly identical gray-background screen lists only your favorites, and scrolls horizontally. Got it?

Let’s hope you don’t use Android widgets much, either — those small windows on your Home screen that display news headlines and new email messages. Facebook Home relegates them to Android’s traditional home screens. They’re still accessible, though buried. (They appear when you tap the “More” button on the black-background app screen.)

Wallpaper is gone, too; you can’t dress up your Facebook Home screen with photo backgrounds of your choice. So is the status bar at the top of the screen that usually displays the time, your signal strength, battery life, and other gauges. That bar appears only when you’re in other apps.

Home offers a few other Facebook-centric features. For example, that gray-background launcher screen offers buttons that let you write a new status post of your own, take (or choose) a photo to post, or “check in” (announce your location).

Notifications appear in a new style, too. When one of your friends posts an update, or someone comments on one of your posts or sends you a message, a small white bar appears on your Home screen to let you know. You can tap the notification box to view the corresponding post or message, or you can hold your finger down and swipe to dismiss all of them simultaneously.

The last new Home feature is the endearingly goofily named Chat Heads. When someone texts you or sends you a Facebook message, a round icon appears on your screen, displaying that person’s face (it doesn’t matter what app you’re using). Tap the Chat Head to reveal the new message on a screen that also displays, screenplay-style, all previous back-and-forths with this person.

Chat Heads are fun and effective, but Facebook’s engineers appear to have overlooked one small detail: Chat Heads are useful only when you receive a message. How are you supposed to initiate a conversation?

For that, you have to duck into your app-launcher screen and fire up the Facebook or Facebook Messaging app, just as you did before you arrived at Home.

Everything in Home is attractive, smooth, and quick. At the same time, there’s something vaguely incoherent about the whole operation.

First, there’s the “what is it?” thing. It’s not a phone, not an operating system, not even an app, really. Instead, it’s Facebook’s commandeering of the whole Android home-base design.

Is this going to be a new thing, replacing your home screen with a favorite company’s custom version? Will there be a Twitter home screen, a Pepsi home screen, a Justin Bieber home screen?

And there’s a more troubling question: Why?

The Facebook apps for both iPhone and Android are outstanding. They’re full-featured, beautifully designed, extremely popular. What does Home add, really? Yes, the ability to see incoming posts on your home screen; you save one tap. But is it worth losing widgets, wallpaper, app folders, and the Android status bar in the process?



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