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Published: Friday, 7/15/2011

Dynamic ad program set for Wayne Co. airport


DETROIT — Clear Channel Airports, a division of Clear Channel Outdoor, and McConnell Communications will partner with the Wayne County Airport Authority to create a dynamic “Community Showcase.”

The advertising program will offer local and regional businesses the opportunity to reach the 30-plus million passengers who utilize the airport annually.

The program will include the installation of new technologies, such as kiosks that will replace old phone boards found in both the McNamara and North Terminals, and it will provide passengers with information to connect with area hotels, restaurants, transportation, and events. Installation will include a total of 11 digital centers, all of which incorporate large format LCDs, touch screens, dynamic local mapping, phone accessibility, and Clear Channel’s free mobile app called FLYsmart.

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