BERLIN — General Motors Co. plans to largely withdraw its Chevrolet brand from Europe by 2016, focusing more sharply on its main Opel and Vauxhall brands.
Chevrolet will no longer have a “mainstream presence” in Europe, GM said in a statement Thursday, adding the decision was “largely due to a challenging business model and the difficult economic situation” on the continent.
The company said the move will reduce the “market complexity” of maintaining several brands in the region.
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