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Friday, November 28, 2014
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Published: Friday, 6/27/2014

BUSINESS BRIEF

Jeep targets India for new sales push in 2015

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Jeeps will be sold in India by 2015. Jeeps will be sold in India by 2015.
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CHELSEA, Mich. — Fiat Chrysler Automobiles will begin selling Jeeps in India before the end of 2015, said Mike Manley, the automaker’s head of international operations and Jeep.

Last summer, the automaker decided to postpone its plans to launch Jeep in India because of currency fluctuatif9044eba-8546-4719-b573-e4c373740ab9ons and because the company wasn’t ready, Mr. Manley said from the company’s proving grounds.

Gaining a foothold in India is important for Jeep because it is an emerging market.

Ford, Hyundai, Honda, Maruti Suzuki, and Toyota are far ahead there. The Jeep Grand Cherokee and Toledo-built Wrangler will be the first products offered in India.



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