In 2017, people around the world will take an estimated 1.2 trillion digital photos, according to digital imaging research firm InfoTrends.
But how many of those photos will be printed out? Probably not many.
Prynt, a startup founded in 2014, is trying to revamp the way digital content is shared — with photo-printing, augmented-reality-powered devices for smart phones.
Prynt first launched a photo-printing phone case in 2015 on Kickstarter and now is unveiling a second-generation version. CNNTech got an early look at the new “Prynt Pocket,” which was available for $150 starting Tuesday.
The Prynt Pocket, which lets you print photos directly from your iPhone, is about half the size of the original and can now be used without having to take off an existing phone case.
The idea is that digital and physical don’t have to be mutually exclusive: Users can capture the moment automatically with both a physical photo and a social-media-friendly video.
Here’s how it works: Download the Prynt app, slide the gadget onto your phone, and snap a photo (or choose an existing picture from social media or your camera roll). You can add special effects such as filters, stickers, text, and frames, and the image prints in about 30 seconds.
The device also has augmented reality video features, similar to Apple’s moving image format called Live Photos or Instagram’s Boomerang app, which makes short videos that loop back and forth.
When you take a photo, the Prynt app records a video and stores it in the cloud. After the picture has been printed, use the app to see the moving photo or share it on social media.
First Published May 26, 2017, 4:00 a.m.