DETROIT — General Motors Co. says it will allow new car buyers to return their vehicles within 2 months of purchasing them for a full refund if they're not satisfied.
The program is part of a sweeping, new marketing campaign, called "May the Best Car Win."
The automaker says it will help prove that its vehicles are competitive when it comes to quality and performance.
GM will allow customers who purchase a new vehicle between Sept. 14 and Nov. 30 to return it for a refund within 31 to 60 days from the date of purchase.
The offer applies to brands such as Chevrolet, GMAC, Buick and Cadillac. Pontiacs are not eligible for the program as the company is phasing out the brand. Leased vehicles are also ineligible.