Wednesday, May 27, 2015
Current Weather
Loading Current Weather....
Published: Tuesday, 9/7/2010

GM hires Tim Allen to market Chevy brand

DETROIT — Chevrolet has tapped comedian Tim Allen as the voice of the brand, after more than a year of searching for a new marketing theme.

Allen's voice will debut in Chevrolet Cruze commercials that launch today, General Motors Co. said. GM touted Allen, a Michigan native, as a car guy.

GM intends to use the Cruze, which goes on sale in mid-September, to convince customers who have flocked to Toyota and Honda that it can make a high-quality compact sedan.

Recommended for You

Guidelines: Please keep your comments smart and civil. Don't attack other readers personally, and keep your language decent. If a comment violates these standards or our privacy statement or visitor's agreement, click the "X" in the upper right corner of the comment box to report abuse. To post comments, you must be a Facebook member. To find out more, please visit the FAQ.